Public communications play a key role in introducing the principles of transparency and openness of JSC Lenenergo promoting strengthening of its reputation, growth of the image capital in the structure of market value and increasing investment appeal of the Company. The communication policy of the company is based on the principles of openness, availability, efficiency and reliability of information.
In 2013 the Company implemented seven target communication programs:
The Department of public relations carries out work on such main directions as
The Department of public relations directly submits to the Director General of JSC Lenenergo and adheres to the uniform standards uniform standards on information
For interaction expansion with target audiences the corporate account in the social network Instagram was created.
The website section “Connection to networks without leaving home” was developed for promotion of the project of JSC Lenenergo “8-800” on technological connection without visits to the client centers on the official site.
In 2013 JSC Lenenergo paid special attention to information work with small and medium business regarding technological connection to networks. In particular, collaboration with public organizations “Business Russia” and “OPORA of Russia” concerning the termination of non-contractual electricity consumption was organized. During a roundtable held in February, 2013 JSC Lenenergo and regional office of United Russia made the decision on collaboration on the issue of connection of business to energy resources.
In December, 2013 the Council of consumers of services for development of offers on activity improvement in the field of technological connection was established in JSC Lenenergo.
Continuous business contacts to the press centers of public authorities of St. Petersburg and the Leningrad Region were established and supported. Information support of working meetings of the Company’s top-management with heads of subjects of the Russian Federation in the area of responsibility of the Company was carried out. In 2013 there was held opening of a number of large power facilities of JSC Lenenergo with participation of top officials of St. Petersburg and the Leningrad Region.
In 2013 of JSC Lenenergo participated in seven largest international and All-Russia exhibitions and forums:
During St. Petersburg International Economic Forum there was a press approach with participation of the Director General of JSC Lenenergo Andrey Sorochinskiy on the topic “Increase of grid infrastructure availability”.
In March, 2013 the meeting of representatives of the technical block of JSC Lenenergo with Kim Son Su, the Director General of trading department of the Consulate General of the Republic of Korea in St. Petersburg, directed on development of business connections, advance of business image of JSC Lenenergo in the international environment took place.
Among the most important directions of intra corporate communications is social policy, including care of employees of the Company, members of their families, and veterans of the Company.
In 2013 JSC Lenenergo held such activities as
In 2013 JSC Lenenergo increased the number of actions for sports promoting among the staff of the Company. Within the year JSC Lenenergo staff took active part in such actions, as
В 2013 г. ОАО «Ленэнерго» впервые организовало внутренние соревнования в формате спартакиады среди команд филиалов и исполнительного аппарата.
Veterans of the Great Patriotic War who worked for JSC Lenenergo and home front workers are annually invited to the actions devoted to the Day of Blockade Removal, to the Victory Day, the Day of Break of the Power Blockade. In 2013 JSC Lenenergo held a commemorative event devoted to the 69th anniversary from the Day of Blockade Removal. Veterans-power engineers together with the Company’s staff assigned wreaths and flowers on the Piskarevsky memorial cemetery. Participants of the action visited a concert at the Theatre of musical comedy, devoted the Day of Blockade Removal.
Within celebration of the Victory Day on May 9 within a city commemorative event laying of wreaths and flowers to the monument “Motherland” and a memorial plate to power engineers on the Piskarevsky cemetery took place. On the Day of Break of the Power Blockade of Leningrad on September 23 veterans and the Company’s staff assigned wreaths to the memorial on “Nevsky patch” and at a diorama “Break of the Blockade of Leningrad”.
Department of public relations of JSC Lenenergo monthly issues the corporate newspaper “Power Engineer of Petersburg” which is distributed in all branches of the Company.
In 2013 the newspaper “Power Engineer of Petersburg” became the winner in the special nomination of the organizing committee of corporate media competition “Silver threads” and regional advisory council “Successful solutions of business tasks”.